About the project

A WebAR experience for Midea America to promote their Wave-Impeller 4.5-cu ft Top-Load Washer, launched through in-store displays and QR codes.

Users scan to access the “Ride The Wave” AR site, where a mini surfer rides water waves created by the washer’s unique impeller. The animation highlights key features and ends with the surfer landing on the washer and waving. Users can snap a photo or save a video to share. Available at Lowe’s.