Project —
FCDallas
Web AR Activation•Apr 2023


A Web AR mural activation for FC Dallas’ Fan Experience “Get In The Game” AR Mural and Pose with the Player Campaign.
Fans can use their phones to trigger an animated mural at Toyota Stadium, where FC Dallas stars Paxton Pomykal, Jesus Ferreira, and Paul Arriola burst out with electrifying visuals and sound effects.
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